Challenge
Yellowstone wanted to update their corporate identity by starting with the implementation of an innovative and modern approach while sticking to a minimalist core: the usage of black and white building blocks. Our main objective was to keep a high sense of maturity and to maintain a corporate character, but to infuse it with innovation and progressive thinking. By revamping the brand we seek to connect organically with a new category of clients — younger, riskier and more future oriented. Yellowstone creates up to 30 extensive corporate presentations a year and was in need of various, innovative presentation templates that include supportive and expressive brand elements.
Outcome
We developed the Yellowstone brand by shaping a new corporate identity that is focused on contrasts and composition, typography, an adaptive ‘Fibonacci’ grid, and three fundamental base-colours. A natural, misty forest-green is used as an accent color, that is applied as an imagery filter as well, for all external and internal communication efforts; from presentations to on-boarding manuals and stationery. We emphasised on the innovative usage of materials for Yellowstone’s presentation of business ideas; proposals, books and brochures wrapped in air-tight silver foil envelopes — to add the unpacking surprise effect and bring an additional experiential value.
