Our value system. The framework of values that we maintain to interpret our internal- and external world. It contributes to the way we process information and it influences our decision making, it partly dictates our actions, our behaviour. What is important to us, and what not? Our values play an important role in the way we live our lives. They determine our attitude and have impact on our state of mind. This value system is not only crucial to the wellbeing of ourselves as human beings, but also to that of our surrounding.
After having read Ryan Holiday’s new book ‘Courage Is Calling: Fortune Favours the Brave’ I decided to dedicate a few words to it. Courage is something of incredible importance to our world. Courage is needed to take important decisions, to become a better version of yourself, to contribute to the wellbeing of others. We can even say that courage is one of these special human powers that has the potential to achieve superhuman results.
Within the domain of digital marketing, there is one discipline that – unlike the others – does not focus on getting more traffic to a website. CRO or conversion rate optimisation concentrates its efforts on getting more visitors to ‘convert’. That is to say: get them to make a purchase, fill in a form, sign up for the monthly newsletter, or any other important goals that you’d want to reach with your site..
It all started in the 3rd century BC with the gathering of a group of thinkers in Athens. By debating and discussing the ways —and tools— for living a fulfilling and virtuous life, Stoicism was born. This impactful ideology has since not only survived for thousands of years, but also influenced the entire world. From the outskirts of Athens to the political heart of Rome..
Launching or re-introducing a brand is probably one of the most exciting and challenging aspects of marketing in general. You’ve spent considerable amounts of valuable time on (re)shaping the identity and positioning of the brand, collected valuable data, analyzed the landscape including competitors and finally have come to the point where it’s time to face the world..