We combine strategy with creativity to build brands that matter.

Mirage is an independently owned strategy, design and communications agency based in Berlin and Amsterdam. We create brand experiences that cut through the noise and meaningfully participate in people’s lives. 

Design with a purpose. It’s our unique combination of strategy and creativity that makes our work stand the test of time. Deep research, analysis and positioning is where it all starts with. Our framework seeks to establish a humanistic and organic core within any brand, product or service.

We translate strategic objectives into compelling touch points and experiences that can’t be ignored, allowing brands to evolve to their fullest potential. With resilience and transformative clarity. 

We believe in the power of storytelling. To develop engaging content that genuinely speaks and inspires. Empathy, imagination and intelligence are our driving forces. With an anticipating attitude, we prepare our clients for the future by delivering creative solutions that accelerate growth.


  • Social strategy
  • Brand architecture
  • Brand strategy
  • Consultancy
  • Naming
  • Target audience


  • Art direction
  • Brand identity
  • Editorial
  • Packaging
  • Print / OOH
  • UI / UX / Web


  • Animation
  • Copywriting
  • Experiential
  • Film & Video
  • Illustration
  • Photography


  • Advertising
  • Campaigns
  • Commercials
  • Digital marketing
  • Key messaging
  • Research

Mirage approaches every project with passion, personal commitment and dedication, applying meticulous detail, skill and craftsmanship to all stages of our processes. Our tailored approach is based on a unique combination of explorative and instinctive techniques paired with imagination and progressive strategic thinking.

Our style of design allows our clients to create clarity and transform their brands into powerful cross-cultural assets. This perspective provides us with the ability to create engaging, consistent and meaningful results. We work with a variety of international clients, ranging from start-ups to established market leaders.

Mike Piepers
Creative Director
Alex Popov
Creative Director
Jorian Cram
Content Manager
Mitchel Verbond
Content Manager
Account Manager
Tobias Asmus
Account Manager
Art Director
Mense Heling
Art Director