The resort wanted to increase the amount of native bookings generated with its own channels and saw an overall gap between targets, engagement and actual brand performance. How do we connect better with the target groups to make sure people convert into guests and eventually dedicated ‘ambassadors’ of the brand? How do we strengthen VBR’s online presence and brand positioning in order to ignite more bookings and develop better retention- and engagement rates? These were the main objectives we had to tackle. VBR had to be established as one of South-East Asia’s ultimate travel lifestyle destinations. The resort attaches the utmost value to its direct environment and considers sustainability, purity and balance to be the most important components of its existence.
We shaped a new identity for VBR, embracing the Borobudur Temple as the core of the renewed brand. We have implemented various value-based content strategies in order to develop, and establish VBR as a lifestyle destination by focusing on the rich characteristics and history of the Javanese culture. We developed the experiential component of the brand to its fullest potential, allowing the resort to ignite an organic connection with its audiences. During our efforts we have acquired the critically-acclaimed ‘Hall of Fame’ award from TripAdvisor. Besides the initial brand audit and following new brand identity, our team has created marketing- and communication strategies, sales strategies and a wide variety of characteristic touch-point designs.