Challenge
Dialogues are of immense importance to us. To our entire society. And beyond. Not only our inner-dialogues, but certainly the dialogues we have with our fellow human beings. The exchange of thoughts, knowledge and experiences. Verlan is focused on developing and enhancing these dialogues by bringing people together through unique events focused on certain themes, ranging from psychology to biology. The Berlin based organisation emphasises on experience and inspiration. Mirage was asked to craft Verlan’s visual identity and brand narrative. How do we build a characteristic brand with so much diversity in its expressions?
Outcome
Verlan realised that if we want to inspire dialogues, we need clarity — clarity in communication and intention. We created a brand that evokes subtle attention through the characteristic, custom logotype accompanied by a powerful typography pairing from Playtype and hand-drawn illustrations by Amsterdam-based tattoo artist Mense Heling. The result is a brand that expresses itself genuinely, sparking curiosity and inspiration. With their new brand strategy and identity, Verlan is on its way to manifesting the root of its name – shaping environments to creatively exchange thoughts, ideas and experiences – inspiring human dialogue.
