Challenge
Efficiency and sustainability in logistics is not necessarily going hand-in-hand. This is where Rouvia decided to get involved, they created a platform with a clear purpose in mind: to enable the benefits of a network of multimodal transport routes. The digital freight forwarding platform provides access to leading road, rail, and barge carriers, allowing its users to compare the benefits of uni-and multimodal transport options. Rouvia enables full access to a European-wide network of transport routes that adapts to transport needs. To make better and more conscious decisions. How do we visualise the complexity of transport networks and embrace transparency as one of the key pillars? Mirage was invited to turn the Berlin based start-up into a brand that can’t be ignored – from strategy, to design.
Outcome
The starting point of our work was to establish a new brand strategy together with a new name. What resulted was the creation of a brand identity that seeks to embody the process of way finding and routing. The custom logotype is inspired by the dynamism of routes; incorporating both sharp edges as well as rounded corners – resembling the characteristics of multimodal transport — junctions, roads and intersections. We have selected two typefaces from Copenhagen based type foundry Playtype: ‘Zichtbaar’ for headlines and ‘Mari’ for body texts — a pairing that seamlessly resonates with the logotype, conveying a characteristic sense of clarity and determination. We introduced a visual system based on a bespoke golden-ratio grid that mirrors unique constellations of different angles, emphasising on the fact that getting from A to B isn’t always that straightforward. With their new narrative and identity, Rouvia is on its way to connect the loose ends of logistics, fusing the benefits of different modes of transport to provide freight forwarders with the option to not have to compromise.
