Challenge
Taste Java had to be shaped as a conscious and organic Javanese brand, embracing the local environment prominently. Its newly formed core-values had to be incorporated as a foundation; sustainability, purity and harmony. How do we find a balance between authenticity and progression, while building an identity which connects seamlessly to the resort? TJ had to be positioned on such way, it would be attracting both a local- and international audience while contributing genuinely to the memorable experiences of its guests.