Challenge
Specter is seeking to redefine the experience of culturally diverse contemporary art. Providing both artists and collectors with a platform to challenge and expand the interpretation of art on a global scale. Mirage was invited to shape the Specter brand strategy and its expressions through various touch points, both online and offline. The goal was to find a balance between exclusivity and attainment while establishing a strong positioning in the saturated and highly competitive world of arts. Do we want to be the canvas, or the painting?