One Word A Day

One-Word-A-Day (OWAD) is a platform that systematically improves the level of your professional business English. OWAD consists of a free e-mail service which sends you daily messages including a grammar and vocabulary quiz. One question, four possible answers. The user has the opportunity to increase the level of difficulty and to compete with family and friends. 


The goal of this project was to create a user-friendly interface for the entire platform, both mobile and desktop, together with a distinctive, yet refreshing and revisited brand identity. One of the main goals was to create a high sense of ‘stickiness’ – engaging with the user as dynamic and interactive as possible. 


The realisation of a modern and friendly UI/UX design accompanied by a suitable refined brand identity. The end result is a clean-looking and attractive platform which is dedicated to interaction; we wanted to stimulate the retention rate to the fullest and truly put the user at the core of the product. The new version is currently in Beta testing.*