Omen is a Berlin based initiative that incubates and develops companies. It executes business concepts into next level distinctive entities, from investment to management. An exceptional portfolio of brands is managed on a global scale. Founded to make a difference by striving for the development of brand personalities that encompass passion and imagination, Omen delivers authentic creative quality and strategic business efficiency.
In a world ruled by technological advancements, empowered customers, and the consolidation of channels, the creative industry experiences an evolution in a pace never seen before. Omen’s challenge was to adapt to the world’s ever-evolving developments by being agile, while remaining true to itself. How do we build this international business incubator on such way it incorporates its values prominently while finding a balance between sophistication and assertive progression? Omen had to be prepared for a launch planned to take place in the fall of 2020. Mirage was invited to translate the soul of this visionary company into a characteristic visual system.
Mirage created a corporate identity and visual language for Omen which accurately reflects the personality and soul of the brand. Evoking the core-values we carefully selected as the foundation for Omen: sophistication, maturity and mystique. A custom made serif logotype forms the core of the identity accompanied by a vintage colour palette consisting of classic tones and an overall refined harmony of shadows and light. Various, multidimensional touch points have been created, from stationery to books and brochures. The results of our collaboration prepares Omen with a resilience to meet the opportunities and challenges the future has to bring.