Stoic Quotes — Weekly Updates
Mirage is inspired by Stoicism. This philosophy influences our work significantly - from ideation to creation. This article is a selection of our favourite Stoic quotes, ranging from Marcus Aurelius, to Seneca, Epictetus and more. We will add at least one new quote a week...
An Interpretation of Value
Our value system. The framework of values that we maintain to interpret our internal- and external world. It contributes to the way we process information and it influences our decision making, it partly dictates our actions, our behaviour. What is important to us, and what not? Our values play an important role in the way we live our lives. They determine our attitude and have impact on our state of mind. This value system is not only crucial to the wellbeing of ourselves as human beings, but also to that of our surrounding...
Courage — a Virtue Worth Implementing
After having read Ryan Holiday’s new book ‘Courage Is Calling: Fortune Favours the Brave’ I decided to dedicate a few words to it. Courage is something of incredible importance to our world. Courage is needed to take important decisions, to become a better version of yourself, to contribute to the wellbeing of others. We can even say that courage is one of these special human powers that has the potential to achieve superhuman results...
A Culture of Humility and Experimentation
Within the domain of digital marketing, there is one discipline that – unlike the others – does not focus on getting more traffic to a website. CRO or conversion rate optimisation concentrates its efforts on getting more visitors to ‘convert’. That is to say: get them to make a purchase, fill in a form, sign up for the monthly newsletter, or any other important goals that you’d want to reach with your site...
Ancient Thoughts for Modern Results — Stoicism and the Workplace
It all started in the 3rd century BC with the gathering of a group of thinkers in Athens. By debating and discussing the ways —and tools— for living a fulfilling and virtuous life, Stoicism was born. This impactful ideology has since not only survived for thousands of years, but also influenced the entire world. From the outskirts of Athens to the political heart of Rome...
Launching a Brand: Strategy, Positioning and the Discipline Behind a Successful Go-to-Market
Launching or reintroducing a brand is often treated as a marketing campaign. In reality, it is a strategic inflection point. A brand launch - whether for a new venture or a rebranding initiative - is the public expression of months of work across brand strategy, positioning, identity development and market analysis...
The Impact and Power of Storytelling
Storytelling is deeply entrenched in human communication and has been at its core for many centuries. It truly is the purest way of bringing a message across, a way of communicating effectively, with impact. Storytelling is all about shaping an environment in which people...