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10/04/2020
What it Takes to Market a Brand
Launching or re-introducing a brand is probably one of the most exciting and challenging aspects of marketing in general. You’ve spent considerable amounts of valuable time on (re)shaping the identity and positioning of the brand, collected valuable data, analyzed the landscape including competitors and finally have come to the point where it’s time to face the world...
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10/04/2020
The Influence and Inevitability of Sales
Everyone is a sales person. Up to a certain level. We all have to influence people to find our way in business and life. The moment when we engaged in a job interview or when asking someone out for a date, was all sales. Every time we encounter another person, aspects of sales are at play...
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10/04/2020
The Impact and Power of Storytelling
Storytelling is deeply entrenched in human communication and has been at its core for many centuries. It truly is the purest way of bringing a message across, a way of communicating effectively, with impact. Storytelling is all about shaping an environment in which people...
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10/04/2020
Why Great Strategy Needs Creativity
When strategies are fueled with a good portion of creativity, unprecedented results can be expected. Injecting your strategies with creative elements is an approach worth pursuing. What kind of creativity are we talking about..?
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10/04/2020
The Instagram Success Formula
Instagram has become - by far - one of the most popular social media platforms, for young and old. Extensively used by over 500 million + daily active users from around the world, it’s safe to say that this addictive platform ended up becoming vastly integrated in our lives, whether that's for personal or business purposes...
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