Courage — a Virtue Worth Implementing
After having read Ryan Holiday’s new book ‘Courage Is Calling: Fortune Favours the Brave’ I decided to dedicate a few words to it. Courage is something of incredible importance to our world. Courage is needed to take important decisions, to become a better version of yourself, to contribute to the wellbeing of others. We can even say that courage is one of these special human powers that has the potential to achieve superhuman results...
A Culture of Humility and Experimentation
Within the domain of digital marketing, there is one discipline that – unlike the others – does not focus on getting more traffic to a website. CRO or conversion rate optimisation concentrates its efforts on getting more visitors to ‘convert’. That is to say: get them to make a purchase, fill in a form, sign up for the monthly newsletter, or any other important goals that you’d want to reach with your site...
Ancient Thoughts for Modern Results — Stoicism and the Workplace
It all started in the 3rd century BC with the gathering of a group of thinkers in Athens. By debating and discussing the ways —and tools— for living a fulfilling and virtuous life, Stoicism was born. This impactful ideology has since not only survived for thousands of years, but also influenced the entire world. From the outskirts of Athens to the political heart of Rome...
What it Takes to Market a Brand
Launching or re-introducing a brand is probably one of the most exciting and challenging aspects of marketing in general. You’ve spent considerable amounts of valuable time on (re)shaping the identity and positioning of the brand, collected valuable data, analyzed the landscape including competitors and finally have come to the point where it’s time to face the world...