Category / Strategy

An Approach to Value

Many roads lead to Rome. But we think it’s not only about reaching that destination. More importantly, it’s about the way how we get there. This article is about one of these ways. More often than not, the process turns out to be more insightful and valuable than expected…
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An Interpretation of Value

Our value system. The framework of values that we maintain to interpret our internal- and external world. It contributes to the way we process information and it influences our decision making, it partly dictates our actions, our behaviour. What is important to us, and what not? Our values play an important role in the way we live our lives. They determine our attitude and have impact on our state of mind. This value system is not only crucial to the wellbeing of ourselves as human beings, but also to that of our surrounding...
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A Culture of Humility and Experimentation

Within the domain of digital marketing, there is one discipline that – unlike the others – does not focus on getting more traffic to a website. CRO or conversion rate optimisation concentrates its efforts on getting more visitors to ‘convert’. That is to say: get them to make a purchase, fill in a form, sign up for the monthly newsletter, or any other important goals that you’d want to reach with your site...
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Why Great Strategy Needs Creativity

When strategies are fueled with a good portion of creativity, unprecedented results can be expected. Injecting your strategies with creative elements is an approach worth pursuing. What kind of creativity are we talking about..?
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