What it Takes to Market a Brand
Launching or re-introducing a brand is probably one of the most exciting and challenging aspects of marketing in general. You’ve spent considerable amounts of valuable time on (re)shaping the identity and positioning of the brand, collected valuable data, analyzed the landscape including competitors and finally have come to the point where it’s time to face the world...
The Influence and Inevitability of Sales
Everyone is a sales person. Up to a certain level. We all have to influence people to find our way in business and life. The moment when we engaged in a job interview or when asking someone out for a date, was all sales. Every time we encounter another person, aspects of sales are at play...