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Interview with Playtype

We asked our friends from Playtype a few questions about their work, what it takes to create typography and how the future of typography design could possibly look like. Read the interview here...
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An Approach to Value

Many roads lead to Rome. But we think it’s not only about reaching that destination. More importantly, it’s about the way how we get there. This article is about one of these ways. More often than not, the process turns out to be more insightful and valuable than expected…
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Books — Weekly Updates

We like to read. A lot. It allows us to develop ourselves and to boost insight and creativity. We decided to start listing an overview of recommended books. This article is a selection of our favourites. We will add at least one book a week...
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Temperance — a Trajectory for Life

What is it that we are supposed to be aiming for in this life? How do we become the best version of ourselves? According to the Stoics, the answer is virtue. The Stoics liked to say that everything we face in life, is an opportunity to respond with virtue...
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Interview with The Brand Identity

We had a conversation with the nice people over at The Brand Identity. We spoke about designing with empathy, purpose, our Stoicism-inspired approach and so much more. Read the interview here...
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Stoic Quotes — Weekly Updates

Mirage is inspired by Stoicism. This philosophy influences our work significantly - from ideation to creation. This article is a selection of our favourite Stoic quotes, ranging from Marcus Aurelius, to Seneca, Epictetus and more. We will add at least one new quote a week...
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An Interpretation of Value

Our value system. The framework of values that we maintain to interpret our internal- and external world. It contributes to the way we process information and it influences our decision making, it partly dictates our actions, our behaviour. What is important to us, and what not? Our values play an important role in the way we live our lives. They determine our attitude and have impact on our state of mind. This value system is not only crucial to the wellbeing of ourselves as human beings, but also to that of our surrounding...
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Courage — a Virtue Worth Implementing

After having read Ryan Holiday’s new book ‘Courage Is Calling: Fortune Favours the Brave’ I decided to dedicate a few words to it. Courage is something of incredible importance to our world. Courage is needed to take important decisions, to become a better version of yourself, to contribute to the wellbeing of others. We can even say that courage is one of these special human powers that has the potential to achieve superhuman results...
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A Culture of Humility and Experimentation

Within the domain of digital marketing, there is one discipline that – unlike the others – does not focus on getting more traffic to a website. CRO or conversion rate optimisation concentrates its efforts on getting more visitors to ‘convert’. That is to say: get them to make a purchase, fill in a form, sign up for the monthly newsletter, or any other important goals that you’d want to reach with your site...
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