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23/01/2023

Books — Weekly Updates

We like to read. A lot. It allows us to develop ourselves and to boost insight and creativity. We decided to start listing an overview of recommended books. This article is a selection of our favourites. We will add at least one book a week...
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02/01/2023

Temperance — a Trajectory for Life

What is it that we are supposed to be aiming for in this life? How do we become the best version of ourselves? According to the Stoics, the answer is virtue. The Stoics liked to say that everything we face in life, is an opportunity to respond with virtue...
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25/10/2022

Interview with The Brand Identity

We had a conversation with the nice people over at The Brand Identity. We spoke about designing with empathy, purpose, our Stoicism-inspired approach and so much more. Read the interview here...
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17/08/2022

Stoic Quotes — Weekly Updates

Mirage is inspired by Stoicism. This philosophy influences our work significantly - from ideation to creation. This article is a selection of our favourite Stoic quotes, ranging from Marcus Aurelius, to Seneca, Epictetus and more. We will add at least one new quote a week...
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24/03/2022

An Interpretation of Value

Our value system. The framework of values that we maintain to interpret our internal- and external world. It contributes to the way we process information and it influences our decision making, it partly dictates our actions, our behaviour. What is important to us, and what not? Our values play an important role in the way we live our lives. They determine our attitude and have impact on our state of mind. This value system is not only crucial to the wellbeing of ourselves as human beings, but also to that of our surrounding...
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08/02/2022

Courage — a Virtue Worth Implementing

After having read Ryan Holiday’s new book ‘Courage Is Calling: Fortune Favours the Brave’ I decided to dedicate a few words to it. Courage is something of incredible importance to our world. Courage is needed to take important decisions, to become a better version of yourself, to contribute to the wellbeing of others. We can even say that courage is one of these special human powers that has the potential to achieve superhuman results...
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25/12/2020

A Culture of Humility and Experimentation

Within the domain of digital marketing, there is one discipline that – unlike the others – does not focus on getting more traffic to a website. CRO or conversion rate optimisation concentrates its efforts on getting more visitors to ‘convert’. That is to say: get them to make a purchase, fill in a form, sign up for the monthly newsletter, or any other important goals that you’d want to reach with your site...
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09/11/2020

Ancient Thoughts for Modern Results — Stoicism and the Workplace

It all started in the 3rd century BC with the gathering of a group of thinkers in Athens. By debating and discussing the ways —and tools— for living a fulfilling and virtuous life, Stoicism was born. This impactful ideology has since not only survived for thousands of years, but also influenced the entire world. From the outskirts of Athens to the political heart of Rome...
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10/04/2020

What it Takes to Market a Brand

Launching or re-introducing a brand is probably one of the most exciting and challenging aspects of marketing in general. You’ve spent considerable amounts of valuable time on (re)shaping the identity and positioning of the brand, collected valuable data, analyzed the landscape including competitors and finally have come to the point where it’s time to face the world...
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