Atonal

Atonal is one of the world’s leading annual electronic music festivals, taking place in Berlin. The event attracts an enormous crowd from all over the globe and provides a wide variety of creative impulses; from critically acclaimed dj-sets to inspiring art installations.

Challenge

The 2014 edition hosted over 80 sound- and visual artists to present works covering the full spectrum of advanced electronic music, audio-visual art and installations. Our commitment was to support the Brand Manager of Atonal, developing a wide variety of applications based on the festival’s brand identity.

Outcome

A smooth and fruitful collaboration between Mirage’s Executive Art Director and Atonal’s Brand Manager. The further development of Atonal as an international brand including extended awareness, both online and offline. High quality and durable touch-points for visitors which were worth taking home from the festival.